Wed, 23 April 2014
Learn how to brand in order to create an emotional connection
If you're a small business owner like me you want to be remembered. You want your business to mean something to your audience. But how? I've heard so many experts talk about resonating with the audience and this is something that I talk about with my students a lot as well. I tell them that action always stems from emotion. None of us are going to change our beliefs, change our minds or change their attitudes or behavior without actually feeling something.
Even if we have a really good reason to take action, if there is no feeling behind it we often won’t act. Creating this emotional connection all starts with branding.
Today's expert Kerri Konik shows us the four steps that we must take to create a brand that resonates. Kerri Konik, the small business CBO of Brandscape Atelier, the premier small business branding agency that ignites, inspires and champions entrepreneurial CEOs to develop resonant brands, craft an invincible brand voice, and make the exponential impact they are committed to achieve, through their business. Kerri has over twenty eight years experience working with global, luxury and start-up brands. She established Brandscape Academy to educate entrepreneurs and design professionals on the nuances of brand identity and emotional resonance.