Wed, 17 September 2014
Increase Lead Generation with Erik Luhrs
Find a link to all of the resources from today's show here.
Today we have Erik Luhrs as our guest expert. Erik Luhrs is known as “The Bruce Lee of Sales and Lead Generation." He is the creator of The GURUS Selling System and the author of the book BE DO SALE. Erik is the only expert in the world on Sub-conscience Lead Generation, Persona-Positioning and Lead Generation Message Linguistics! We talked about the subconscious message, he tells us why talking about benefits vs features is not going far enough and also gives the best argument for why niching is the way to go that I've ever heard.
Listen to past episodes at ClearlyInfluential.com/show