Optimize conversions on your website
with Maurits Kaptein
Find a link to all of the resources from today's show here.
Do you want to get higher conversion rates on your website? Of course you do. But you’re probably not using this technique.
Today, we talk to Maurits Kaptein about persuasion profiling, or uncovering the persuasion techniques that are working for individual visitors who are browsing your site.
Maurits Kaptein is currently an Assistant Professor of Artificial Intelligence at the Radboud University Nijmegen and the track leader for the master track “Web and Language Interaction”. He is also Co-Founder and Chief Science Officer at Science Rockstars, a high-end software boutique. In 2012 he published his book: the English translation is Digital Seduction. A book about persuasion profiling (which we talk more about in the interview). Furthermore he is Chairman of the board at Skateboarding Nijmegen – a foundation that promotes skateboarding and other action sports.
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